Really useful information… I’m a terrible marketer in RL and SL, and struggle to get the word out effectively (or at all).
“If you just build it, they might not come”: promoting events in SL was originally published on Chameleonic Possessions
War of the Worlds, one of a long line of successful special events organised and promoted by Seanchai Library over the years
Welcome to the first in a news series and to a new departure for this blog – articles by guest contributors. In this series, and over the coming weeks, Caledonia Skytower examines the ins and outs and dos and don’ts of event promotion in a virtual world.
By Caledonia Skytower
1. Blasting the Myths
Second Life is like baseball, or rather like baseball movies. Is it really? There is an insidious myth in virtual worlds that if you create something that you believe is wonderful, and tell a few friends about it, people will (and should) come flocking from all parts virtual to see your brilliance, experience your events, fill your jars with awe-induced tips.
“If you build it, they will come”, may be a misquote from a…
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Chameleonic Possession 
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