“If you just build it, they might not come”: promoting events in SL

29 Jan

Really useful information… I’m a terrible marketer in RL and SL, and struggle to get the word out effectively (or at all).

Inara Pey: Living in a Modem World

Seanchai Library, directly and through Storyfests SL, have organised, promoted and run a range of popular and successful events over the years, including a recreation of Orson Welles' 1938 broadcast of War of the Worlds - with suitable embellishments! War of the Worlds, one of a long line of successful special events organised and promoted by Seanchai Library over the years

Welcome to the first in a news series and to a new departure for this blog – articles by guest contributors. In this series, and over the coming weeks, Caledonia Skytower examines the ins and outs and dos and don’ts of event promotion in a virtual world.

By Caledonia Skytower

1.    Blasting the Myths

Second Life is like baseball, or rather like baseball movies.  Is it really? There is an insidious myth in virtual worlds that if you create something that you believe is wonderful, and tell a few friends about it, people will (and should) come flocking from all parts virtual to see your brilliance, experience your events, fill your jars with awe-induced tips.

“If you build it, they will come”, may be a misquote from a…

View original post 815 more words

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: